Railways : Non Fair Revenue Policy

Why in news?
Railway Ministry has unveiled the Railways first non-fare revenue policy.
Provisions of the policies
  • The non-fare revenue policy includes
    Selling outdoor spaces at railway stations for advertising hoardings and billboards.Providing radio and video content through Wi-Fi on stations and on trains.Leasing out spaces at platforms to ATMs.Selling branding of rights of trains and stations.
  • Train branding policy would allow advertising of vinyl wraps on train exteriors and interiors on a 10 year contract basis.
  • Out-of-home advertising policy shall allow advertising at areas hitherto unused. Eg. Road Over Bridges, Level Crossing Gates etc.
Significance of the policy
  • It would provide recreational activities for the passengers on their personal electronics. This will boost customer satisfaction.
  • The move will reduce its dependence on traditional revenue streams such as passenger and freight traffic.
  • Move can increase rail competitiveness compared to other transport sectors like airways and roads. As a spill over, it may decongest roads and also make public travel cheaper.
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