World Wide Fund for Nature (WWF)

  • It is international non-governmental organization working in the field of the wilderness preservation and reduction of human impact on the environment.
  • It was formerly named World Wildlife Fund. 
  • It is world’s largest conservation organization with over five million supporters worldwide, working in more than 100 countries, supporting around 1,300 conservation and environmental projects.
  • It was founded in 1961 and is headquartered in Gland, Switzerland
  • WWF aims to stop degradation of planet’s natural environment and build future in which humans live in harmony with nature.
  • Currently, its work is organized around these six areas: food, climate, freshwater, wildlife, forests, and oceans.
  • It publishes Living Planet Report every two years since 1998 and it is based on Living Planet Index and ecological footprint calculation.