- The Union Government has launched Lucky Grahak Yojana to encourage consumers and Digi Dhan Vyapar Yojana to encourage merchants for transition to digital payments.
- These award based schemes were launched by the NITI (National Institution for Transforming India) Aayog.
- These schemes aim to give cash awards to consumers and merchants who utilize digital payment instruments for personal consumption expenditures.
- They will specially focuses on bringing the poor, lower middle class and small businesses into the digital payment fold.
- National Payment Corporation of India (NPCI) will be the implementing agency for these schemes.
- Transactions using USSD, UPI, RuPay and AEPS will only be covered under these schemes.
- Digital payments made through credit cards and e-wallets won’t be covered.
- To ensure focus on small transactions incentives will be restricted to transactions within the range of Rs 50 and Rs 3000.
- The winners shall be identified through a random draw of eligible Transaction IDs by software to be especially developed by NPCI for this purpose.
Lucky Grahak Yojana
- Under it, consumers making payment through digital mode will get chance to win minimum Rs 1000 each every day or Rs 1 lakh per week.
- 15,000 winners will get cashback prizes of Rs 1000 each every day starting on 25 December 2016 (Christmas) and ending on 14 April 2017 (Babasaheb Ambedkar Jayanthi).
- In addition, there will be weekly awards worth Rs 1 lakh, Rs 10,000 and Rs 5,000 for 7000 people.
- On last day of scheme mega prize winner award will be announced.
- He will get Rs. 1 crore award.
Digi Dhan Vyapar Yojana
- This scheme is for the merchants across the country.
- Mandatory for merchants to have POS (Point of Sale) machines for undertaking cashless transactions.
- Under it, merchants doing business using POS are eligible to win Rs.50000 per week from 25 December 2016 to 14 April 2017.
- 3 Mega Prizes for merchants will be of Rs 50 lakhs, 25 lakh, 12 lakh for digital transactions between 8 November 2016 to 13 April 2017.
- It will be announced on 14 April 2017.