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It is an international festival organised by Andhra Pradesh Tourism
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The event is aimed at showcasing the Araku Valley – known for its panoramic views of the Eastern Ghats, the coffee plantations, and the waterfalls – as a tourist destination. It has drawn scores of travellers, photography enthusiasts, and media from across the country.
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The festival will lit up the sky throughout the day and night on all the three days and enthusiasts would get to witness balloons of different shapes and sizes adorn the sky in the non-ticketed festival.
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Apart from the colourful and dazzling hot air balloons, para-motoring displays, a hare and hound race and others events will also be a part of the festival itinerary to keep festival-goers hooked on all there days.