Apni Dharohar Apni Pehchan Project – UPSC Prelims

Ministry : Ministry of Tourism in collaboration with the Ministry of Culture and the Archaeological Survey of India.
Aim: To ensure quality & inclusive provision of amenities and facilities across heritage, natural, & tourist sites through active participation of private and public sector organizations and individuals.
  • Under it, Private, Public Sector Companies and Corporate individuals were invited to adopt heritage sites and to take up responsibility for making them and promote sustainable tourism through conservation and development under their CSR activities.
    They are being called as ‘Monument Mitra’.
  • It envisages developing monuments, heritage and tourist sites across India and making them tourist friendly and enhance their tourism potential and cultural importance in planned and phased manner.
  • The project primarily focuses on development and maintenance of world-class tourist infrastructure and amenities including basic civic amenities and advanced amenities like cleanliness, public conveniences, secure environment, ease of access, illumination and night viewing facilities for inclusive tourist experience to increase both domestic and foreign tourists footfall.
  • Launched in 2017

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