Milk Production (White Revolution) – UPSC GS3

 Key Facts:
  • India has been the largest producer of milk in the world for the past 15 years.
  • Per capita availability of milk has increased from 307 grams in 2013-14 to 351 grams in the year 2016-17.
What is the White revolution?
  • Operation Flood led to the White revolution.
  • It aimed to make India a self-dependent nation in milk production.
  • National Dairy Development Board (NDDB) was launched it in 1970.
  • Dr Verghese Kurien is the father of the White Revolution in India.
  • Operation Flood promoted the AMUL model. Under this model, milk is procured from farmers’ co-operatives. The excess milk is converted to skimmed milk powder and get utilized during the lean season. The milk is distributed through an organized retail network.
  • So far operation flood is the world’s biggest dairy development program.
  • The Operation flood made India the world’s largest producer of milk.
Role of cooperatives in Operation Flood:
In India Majority of the dairy farmers own only small landholdings (households with two to five cows). But due to the development of co-operatives under Operation Flood, they were able to improve a lot. This includes,
  • The small dairy farmers were able to avoid middlemen.
  • They also started getting a guaranteed minimum procurement price for milk.
  • It enhanced the knowledge and bargaining power of small and marginal farmers.
What next?
  • To meet future challenges, it is necessary to gradually shift towards a technology-driven environment.
National Action Plan Vision 2022:
  • Enhancing the outreach of dairy cooperatives to additional villages and milk producers.
  • Building of additional milk processing infrastructure for processing additional volume of milk expected on account of higher milk production and meeting the increased demand for value-added products.
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