Government has allowed 100% FDI in e-commerce entities running online marketplaces. FDI in multi-brand retail is still not allowed which means that e-commerce companies cannot sell products of their own brands. They can only act as a marketplace and facilitate sellers of other brands.
- Marketplace will not have any relation with guarantee and late deliveries. These would be responsibilities of seller
- e-commerce firms can provide support services to sellers, including warehousing, logistics, call centres and payment collection
- an e-commerce firm will not be permitted to sell more than 25% of total sales from one vendor or its group companies