SonChiraiya – UPSC Prelims

  • SonChiraiya is a brand and logo for the marketing of urban Self-Help Group (SHG) products.
  • This will help in improving visibility and global access for the products made by urban SHG women.
  • Deendayal Antyodaya Yojana – National Urban Livelihoods Mission (DAY-NULM) has focussed on equipping the urban poor women with adequate skills and opportunities and enabling them to promote sustainable micro-enterprises.
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