Purple or Lavender Revolution:
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The Purple or Lavender Revolution was launched in 2016 by the Union Ministry of Science & Technology through the Council of Scientific & Industrial Research’s (CSIR) Aroma Mission.
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Lavender cultivation is practiced in almost all the 20 districts of Jammu & Kashmir.
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Under the mission, first-time farmers were given free lavender saplings, while those who had cultivated lavender before were charged Rs. 5-6 per sapling.
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Aim: To support domestic aromatic crop based agro economy by moving from imported aromatic oils to homegrown varieties.
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Products:
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Main product is Lavender oil which sells for at least Rs. 10,000 per litre.
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Lavender water, which separates from lavender oil, is used to make incense sticks.
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Hydrosol, which is formed after distillation from the flowers, is used to make soaps and room fresheners.
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Significance:
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It is in sync with the government policy of doubling farm incomes by 2022.
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It will help in providing means of livelihood to budding farmers and agri-entrepreneurs and give a boost to Start-Up India campaign and promote a spirit of entrepreneurship in the region.
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Over 500 youth had taken benefit from the purple revolution and augmented their income many-fold.
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