- It is a TV channel launched by Ministry of Electronics and Information Technology (MeitY) to promote cashless transactions
- The channel was launched as part of the ‘Digidhan’ campaign which aims to spread awareness about digital transactions.
- DigiShala is dedicated 24*7 and 365 days free-to-air TV channel to inform citizens about digital payment ecosystem, benefits and processes.
- It is a satellite channel managed by Doordarshan (DD). It will be broadcasted nationally on DD Free Dish DTH service.
- It will impart information and education, especially in rural and semi-urban areas related to Digital Payment ecosystem, its tools, processes and benefits